Snapchat Announces New Content Deal

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Are you prepared for some soccer? We are pleased to announce a new global relationship with LaLiga, one of the major European football leagues, today. With weekly game highlights, historic archives, top goals, saves of the year, behind-the-scenes footage, Lenses, stickers, Bitmojis, and more, we're delivering the best of the game to millions of Snapchat users.

Snapchat users will be able to view the game's top moments via a special Discover Show titled LaLiga Show Time, as well as Stories and Spotlight content provided by the LaLiga Snap Star account.



"This deal is a step forward for LaLiga's strategy of digitalization and addressing new audiences, and a reinforcement of our work on social media," stated Alfredo Bermejo, LaLiga's Director of Digital Strategy. "Among the main European leagues, we are the ones with the most social media following, as we currently have a record-breaking 164 million." The Snap ecosystem capabilities also enable us to provide LaLiga content of high quality to younger fans."



Snap Inc.'s Director of International Sports Partnerships, Alejandro Arenas, stated, "We are ecstatic to work with LaLiga, one of the world's most prestigious sports leagues, and to be able to bring top football content to Snapchatters worldwide. This is Snap's first partnership with a major European league and the start of a new way for football fans to experience their sport, whether it's viewing match highlights, engaging with and sharing immersive football AR experiences, or customising their Bitmoji with their favourite team's shirt."

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